Dr. Villy Rodopoulou Skincare: Scientific Innovation in Beauty (Beauté Magazine, Feb 2024)

English translation of original interview by Beauté Magazine's Λένα Παπαχριστοφίλου, February 2024.

The blossoming of Greek skincare brands is not accidental. It reflects our need for beauty and inspires the creation of high-quality products that deliver impressive results. Among the new Greek beauty brands that caught our attention at the 23rd Prix de Beauté Beauty Awards 2023, we singled out Dr. Villy Rodopoulou Skincare. A plastic surgeon specialized in reconstructive and aesthetic surgery at Cook County Hospital and the University of Illinois Medical Center in Chicago, Dr. Villy Rodopoulou speaks exclusively to Beaute Magazine about the brand that has become the talk of the town, sharing valuable beauty tips.

This is how it all began

"The primary source of inspiration comes from sincere love and interest in my patients and my commitment to help them in every possible way," says Dr. Villy Rodopoulou about the brand. "With over 20 years of experience as a plastic surgeon, I know very well the concerns and expectations of women. They honor me by entrusting their faces – and more – to my hands and provide me with valuable feedback. This led me to create the effective and innovative products of Dr. Villy Rodopoulou Skincare. I drew inspiration from the blend of scientifically proven powerful active ingredients and nature. My goal is to create effective and original compositions that combine these two 'worlds.'"

"I have used several top skincare brands in the past. However, I always had my own opinions regarding the choice of ingredients and combinations that could work well as personalized 'medical prescriptions.' The unique solution was to create a special brand. A range based on my scientific experience, my ideas, and the information I constantly gather from my patients."

Thus, the Dr. Villy Rodopoulou Skincare Line was born, making its debut in the market in early 2022 with four products. Since then, every season, we introduce new products, including the best-selling SuperPower Serums and the Tinted Sunscreen Cream SPF50+ for daily use. The latest addition to the range is the Exosomes Neck & Décolleté Cream. Due to its unique composition, the series is an absolute innovation in addressing the problems of sensitive and neglected areas of the neck, décolleté, and beyond. Moreover, the cream is recommended for application on the face," declares Plastic Surgeon Villy Rodopoulou.

Signature Treatment Beauty for Post-Clinic Glow

"I wanted to offer my patients – and not only them – an intermediate solution. A beauty system that could help them maintain the results we achieve in the clinic/surgery. The goal is to improve their skin, which serves as the fundamental 'canvas' for an enhanced facial appearance. Their constant question was what I recommend for the period between visits to our medical center. The creation of the series was motivated by the maintenance and extension of the 'post-clinic glow.'

Thus, the so-called 'treatment gap' is bridged, meaning the therapeutic void that exists between sessions to maintain or even further enhance the results achieved in the clinic. That's why I refer to my formulas as Signature Treatments. Derived from personal study, they serve as my 'medical prescription for treatment.' Of course, they are not medications but rather medical-grade skincare products, i.e., dermatological cosmetics of medical quality. All products are available at our official online store www.drvillyskincare.com and at our center, Kosmesis Aesthetic Plastic Surgery Center www.kosmesis.gr," states Ms. Villy Rodopoulou.

Philosophy & Active Ingredients

"The secret to anti-aging lies in scientifically proven active ingredients, but primarily in the unique combinations for the composition of each formula. Hyaluronic acid, Vitamin C, Bakuchiol with Retinol, and the antioxidant ferulic acid are top ingredients, and there is also a high demand for products that contain them.

The most recent additions of active ingredients are Exosomes. These are nanovesicles released by cells. They play a crucial role in cell communication and stimulate them to produce valuable ingredients such as hyaluronic acid. Exosomes have already begun to captivate the global facial care industry. Only a few brands have introduced them into their products so far, and at high prices. However, we expect exosomes to become very popular in 2024. We are among the first to introduce exosomes into our products. Due to the uniqueness of this composition, we aim to secure the relevant patent for the launch of the Exosomes Neck & Décolleté Rejuvenation Treatment series," adds the Plastic Surgeon.

Award-Winning Serums at Prix de Beauté

"I am very happy about the Silver Award distinction at Prix de Beauté 2023, especially for a very recent brand like mine. It was a very pleasant surprise, and this recognition gives us the drive and even stronger motivation to move forward. I believe the two serums that received the distinction stood out because they incorporate unique active ingredients with distinctive signature combinations. Combinations that offer increased and immediate effectiveness, precise targeting, versatility, and flexibility. Understanding the importance of a pleasant facial care experience evolving into a skincare routine, the serums have a lightweight and pleasant texture. Moreover, they have immediate absorption, ensuring a wonderful sensation of smoothness and softness on the skin," says Plastic Surgeon Villy Rodopoulou about the two award-winning serums.

Daily Beauty Routine & Personal Tips

"During this period, I follow the following steps using products from the Dr. Villy Rodopoulou Signature Skincare Line. I start with cleansing using the Crystal Clear Cleansing treatment with Active Oxygen O2. Then, I strengthen my skin with two serums, the Vitamin C + Ferulic Acid + Arbutin Signature Serum and the Hyaluronic Acid + Niacinamide Signature Serum. For the care of the eye area, I use the Eye Rejuvenation treatment. I complete my daily routine with the Exosomes Neck & Décolleté Rejuvenation Treatment cream, which is suitable for both the neck and face. And I never forget my tinted sunscreen with extra SPF62 protection.

My most basic advice is the daily use of high-protection sunscreen. Sunscreen is not only for vacations or when we are outdoors. It is essential even during winter, especially for those who work in front of screens and need protection from blue light. During the summer months, it is crucial to incorporate Skin Whitening (whitening cream) and Vitamin C serum into the nighttime skincare routine. It is an ideal way to prevent the worsening effects caused by intense sun exposure. Finally, taking care of the neck and décolleté areas is very important but often overlooked by young individuals," adds Ms. Rodopoulou.

Vision & New Launches for 2024

"Consumers are gradually becoming more environmentally conscious. Therefore, innovations in eco-friendly, recyclable, and refill packaging will be a significant step forward. Several brands, including the Dr. Villy Rodopoulou Skincare Line, are already moving in this direction. However, I believe we have a long way to go.

As for the new launches, next month we are introducing the Crystal Clear Cleansing treatment with Active Oxygen. A necessary addition to the Essentials series. This specific method of deep cleansing with the action of active oxygen changes everything about skincare. There are several more products that we plan to make available during 2024. This includes a regenerating hand cream with whitening action and sun protection. In the pipeline is a special serum for eyelash and eyebrow growth. Following that, a cellulite-fighting serum and the transparent version of our bestselling sunscreen. Finally, I am preparing an extremely potent eye serum! It will instantly refresh the sensitive eye area and offer systematic rejuvenation of the eyelid area. 

In my opinion, these products aim to address various skin needs, from the simplest and every day to the more sophisticated. And I assure you from my experience that they will be as user-friendly and effective as they are attractive.

This year is crucial for the Dr. Villy Rodopoulou Skincare Line. It marks the beginning of an exciting period of growth and evolution. We are focused on developing brand recognition while investing in creating a strong community, both domestically and globally. For this reason, we are strengthening our team and leveraging our operational methods to meet the demands of everyone who trusts us," emphasizes Plastic Surgeon Villy Rodopoulou.